I developed the strategy for our 2020 I Love You Day campaign, aiming to celebrate love beyond romantic traditions. Growing from the insight of consumers’ heightened need for connection during a time of social distancing, in this campaign we celebrate love expressions between friends, family, S.O and self.
Global Social Campaigns
Always On Content
Drove ‘Always On’ monthly content production program, delivering 40x new social assets per month. Assets aimed to hero product, texture, and educate consumers on routines and application.
