Creatively directed and co-produced Casper's 2024 lifestyle photoshoot. Redesigned office space to create a mock bedroom and utilized employees for talent and key production roles to maximize efficiencies.
Summer Lifestyle Shoot
This Is Where Dreams Begin
Led campaign strategy, crafting positioning and partnering with Creative team to bring to life across key channels. Aiming to awaken the potential of a well-rested world, by helping consumers simplify their tonights, in this campaign we demonstrate the art-form and science behind the engineering of our mattresses.
Localized campaigns
Partnered with Creative team to develop localized and celebratory national campaigns to drive store and brand awareness.
